brief. This event celebrated Bo+Tee’s Loungewear launch with a cozy movie night in. The influencer strategy focused on the creation of curated content for marketing and social media usage purposes to create buzz around and promote the Bo+Tee Lounge Collection launch and increase brand awareness.
output. Led and executed the comprehensive influencer strategy for this event, overseeing key facets such as guest/model curation, talent sourcing, outreach, and meticulous RSVP management, which included coordinating all agency and talent communications. Managed the intricacies of talent dressing & gifting, attendance tracking, and on-site talent coordination, actively fostering relationships throughout the event. Conducted a comprehensive post-event follow-up and analysis to gauge the overall effectiveness of the influencer marketing campaign.
