Bo+Tee Wellness Day

date & location. August 2023 - Miami

social reach. 42 Million

​brief. This event sought to energize and restore our guests with a power flow class followed by a breath work session, and the option to end the experience with a cold plunge. Influencer strategy focused on the creation of buzz worthy content capturing moments for marketing and social media usage purposes to create excitement around the Oh Polly Miami Showroom Gifting Suite Opening.

​output. Led and executed the comprehensive influencer strategy for this event, overseeing key facets such as guest curation, talent sourcing, outreach, and meticulous RSVP management, which included coordinating all agency and talent communications. Managed the intricacies of talent dressing & gifting, attendance tracking, and on-site talent coordination, actively fostering relationships throughout the event. Conducted a comprehensive post-event follow-up and analysis to gauge the overall effectiveness of the influencer marketing campaign..