brief. This event celebrated female friendships and platonic love with a Galentine’s dinner party where attendees were styled in Oh Polly’s Valentines Collections for an evening of content worthy moments and branded elements. The influencer strategy focused on the creation of curated content for marketing and social media usage purposes to promote the Oh Polly Valentine’s Day Collection and increase brand awareness.
output. Led and executed the comprehensive influencer strategy for this event, overseeing key facets such as guest curation, talent sourcing, outreach, and meticulous RSVP management, which included coordinating all agency and talent communications. Conducted a comprehensive post-event follow-up and analysis to gauge the overall effectiveness of the influencer marketing campaign.
