brief. This event created a fun, colorful wellness experience centered around the Miami Art Week and Art Basel cultural events taking place in the Miami area. The influencer strategy focused on the creation of curated content for marketing and social media usage purposes to create buzz around and promote the Bo+Tee Define Luxe and increase brand awareness.
output. Worked with @sweatwithbec to lead and executed the comprehensive influencer strategy for this event, overseeing key facets such as guest curation, talent sourcing, outreach, and meticulous RSVP management, which included coordinating all agency and talent communications. Personally managed the intricacies of talent dressing & gifting, attendance tracking, and on-site talent coordination, actively fostering relationships throughout the event. Conducted a comprehensive post-event follow-up and analysis to gauge the overall effectiveness of the influencer marketing campaign
