brief. This event created an interactive experience to celebrate the Holiday season revolving around the brand in its most festive form.The influencer strategy focused on the creation of a cozy, content forward festive Holiday themed night capturing moments for marketing and social media usage purposes to create excitement around and promote the launch of the Oh Polly Loungewear Collection.
output. Led and executed the comprehensive influencer strategy for this event, overseeing key facets such as guest curation, talent sourcing, outreach, and meticulous RSVP management, which included coordinating all agency and talent communications. Managed the intricacies of talent dressing & gifting, attendance tracking, and on-site talent coordination, actively fostering relationships throughout the event. Conducted a comprehensive post-event follow-up and analysis to gauge the overall effectiveness of the influencer marketing campaign.
